Archivio di febbraio 2011

ADWEEK: New Partners Take Stakes in The Ad Store

lunedì, 28 febbraio 2011

The Ad Store, looking to shed its reputation as a shop that helps develop upstart brands only to see them exit for bigger rivals, has bolstered its management ranks with the addition of new CEO Gunnar Wilmot and chief creative officer Kevin Moehlenkamp.

Wilmot is the former chairman of Interpublic Group’s Gotham in New York and a longtime office and account leader at Interpublic’s McCann Erickson before that. Kevin Moehlenkamp is the ex-creative chief at IPG’s Hill Holliday Connors Cosmopulos in Boston.

Each new leader also has taken an equal stake in the independent shop, which creative Paul Cappelli founded in 1993. Collectively, Wilmot, 56, and Moehlenkamp, 47, now own a significant majority of the agency, with Cappelli, 55, retaining a minority share.

Moehlenkamp takes the reins of the creative department as Cappelli shifts to chairman, with a focus on expanding Ad Store’s international footprint. The agency has 12 offices, but they operate like affiliates with few, if any, shared clients. In his new role, Cappelli will aim to get those offices to network more. He also plans to add offices in Asia and the Middle East.

Among the brands that Ad Store has worked on in its 18 years are JetBlue, GoDaddy, Mike’s Hard Lemonade and Zappos. Each client stayed for several years, but eventually left. Getting  clients to stick is among the challenges facing Wilmot and Moehlenkamp. They also hope to attract larger accounts, given their big brand experience in the automotive, beverage, fast-food, insurance and banking sectors.

“We’re looking for ambitious brands large and small,” Wilmot said.

At McCann, where he spent 20 years, Wilmot was a key contact for global clients, such as  General Motors and Coca-Cola. Moehlenkamp’s clients at Hill Holliday, where he spent six years before leaving in December, included Dunkin’ Donuts, Liberty Mutual and Bank of America.

Reflecting on his decision to join Ad Store, Moehlenkamp said that the shop “consistently delivers on a simple promise: It cuts through all the extraneous advertising BS and overhead and gets clients to game-changing ideas faster. All we’re doing is building off this great platform by mixing in more brand creativity, strategy and digital expertise.”

Clients of Ad Store’s New York headquarters include El Al Israel Airlines, Popcorn, Quidsi (,, and Dean College. Total revenue on those accounts is estimated at $3 million. Across its 12 offices, Ad Store claims revenue of more than $7 million, so the new partners have their work cut out for them.

To further diversify Ad Store’s offerings, the shop also has forged a non-equity partnership with New York brand consultancy Seesaw. The 19-person shop is run by Randy Herbertson, who will play a key role in Ad Store pitches and client service. For now, however, Seesaw will continue to operate on its own.

Earlier in his career, Herbertson, 46, worked on the client side for the likes of Condé Nast and Allied Domecq.

7° puntata del quiz “Come si dice”

venerdì, 25 febbraio 2011

Amiciiii, ecco a voi la settima puntata del quiz settimanale “Come si dice” con la partecipazione di Tommaso Borri.

Guardiamo insieme le nuove parole che il professore ci propone oggi!!

Buona visione!!


Big News from the Big Apple: The Ad Store 2011!

giovedì, 24 febbraio 2011

The Ad Store cura la comunicazione di Inblu

giovedì, 24 febbraio 2011

Condor Trade sceglie The Ad Store Italia per creatività e pianificazione. Budget di 2 milioni per Inblu. Lancio on e offline di un nuovo ballo sulle note di Le mille bolle blu di Mina.

Comunicare e vendere con i social network

mercoledì, 23 febbraio 2011

In arrivo un interessante articolo pubblicato sulla Gazzetta di Parma: Comunicare e vendere con i social network

Cosa ne pensate?

Chi non vota, non balla!!

martedì, 22 febbraio 2011

Come si chiamerà il ballo Inblu? Fai clic su “mi piace”, vota il nome che preferisci e….. preparati a vincere!!!!!!!!!!

Clicca sul seguente link:!/scarpe.inblu

Il quiz di oggi

lunedì, 21 febbraio 2011

La parola di oggi è: gomena

Si dice gòmena o gomèna?

Vediamo chi ha studiato!


Quartier Libre & The Ad Store presenta: “La pizza secondo te”

venerdì, 18 febbraio 2011

Per una sera tutti pizzaioli. Questa l’idea lanciata nel neo locale di via Garibaldi, Quartier Libre. Mercoledì 16 febbraio è andata in scena l’iniziativa “La pizza secondo te” dove alcuni parmigiani hanno potuto impastare e proporre le loro pizze direttament…e da dietro al bancone. Fra le pizze preparate dai partecipanti quella “Affumicata” di Francesca – farcita con provola e speck – la “Paradiso” – rossa, zola e verdure grigliate – e la “Ronaldo” – bufala, acciughe e broccoli – omaggio al campione brasiliano.

E noi c’eravamoooo!!!!  :)

Sono on-line le gallery della serata ed il servizio di TV Parma:

6° puntata del quiz “Come si dice”

venerdì, 18 febbraio 2011

La sesta puntata del quiz “Come si dice” andato in onda stamattina su Rai1 con il professor Tommaso F. Borri.

Le parole di oggi sono:



(io) Devio


Buona Visione a tutti e Buon Week End!!! :)

Un invito particolare

giovedì, 17 febbraio 2011

Leggere per credere!!